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Optimize your AI agents

Increase reply rates, recover more carts, and squeeze more revenue from every campaign. These guides cover the day-to-day levers your team will pull most.

The fundamentals

Three concepts to internalize before you start tweaking.

All guides in this section

Video
A/B test campaigns
Most popular
Run a clean split-test on a WhatsApp campaign without skewing results.
12 min
Improve reply rates
Six concrete moves that lift our customers' reply rates from ~30% to 60%+.
8 min
Recover abandoned carts
Updated
The two-message WhatsApp flow that protects your margin while recovering ~22% of carts.
7 min
Build customer segments
Slice your audience by purchase history, channel, and LTV.
6 min
Protect deliverability
How to keep your sender reputation clean as you scale outbound volume.
5 min
Win-back lapsed customers
A 3-touch sequence for customers who haven't ordered in 60+ days.
9 min
Related
Setup & configurationAnalyticsBy product: WhatsApp